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Forest River vs. Thor Industries


Year after year, the RV and trailer industry has been breaking sales records.  As the outdoor lifestyle grows in one of the biggest demographics in the country, so do the sales.  Two of the biggest industry leaders in RV and trailer sales are Forest River and Thor Industries.  Forest River and Thor Industries battle for the #1 and #2 spot for most RVs and trailers sold throughout the year.  Between these two companies, they account for almost 65% of the market share of all trailers and RVs sold on the market.

Forest River


Forest River, based out of Elkhart, Indiana, is a Berkshire Hathaway subsidiary.  It boasts 8,500 employees and is known for its aggressive stance developing and networking within the trailer and RV industry.  Forest River Inc has more than 20 different manufacturers under its brand, including Lexington, Sunseeker, Cedar Creek, Sandpiper and Wildwood.  Forest River, unlike Thor Industries, also carries a line of boats, buses and modular homes.

Thor Industries


Thor Industries, based out of Jackson Center, Ohio, is a publically traded firm with more than 8,800 employees.  Thor Industries Inc boasts an impressive list of trailer and RV brands, including Airstream, CrossRoads, Dutchmen, Heartland and the impressive Thor Motorcoach.  Where Forest River offers diversity in its line of boats and modular homes, Thor Industries boasts some of the most well known name brand RVs and trailers on the road.

Forest River vs. Thor Industries

Since Forest River and Thor Industries compete head-to-head for your loyalty as a consumer, this can only mean good things for you and the RV and trailer industry as a whole.  Competition helps build an industry and if this rivalry in the market has shown us anything, it’s that as long as they two company’s keep trying to do better than the other, RV and trailer enthusiasts benefit.

When it comes down to it, there’s not much difference between Forest River and Thor Industries.  Both acquire and help make brands more available to consumers on the market.  This allows consumers to have more choices when buying a trailer or RV, as well as coming up with new features, models and types to keep buyers coming back for more.

One of the biggest benefits of the rivalry between Thor Industries and Forest River is that brands that might’ve gone completely under – like the Airstream – live on under the flagship of the company that acquired them.  The Airstream is one of the most popular models out there and its acquisition by Thor Industries Inc keeps it alive and popular in American culture.

As the competition heats up between Thor Industries and Forest River, not only will the RV and trailer industry grow but so will consumer confidence in buying a recreational vehicle for first time buyers.  Now is a great time to buy a RV or trailer if you’re looking to make the leap, you won’t regret it and both Forest River and Thor Industries will ensure you have plenty to choose from.